#Week7 in the #ArtStudio. #Critiques, #Painting, #Collage, #Letterhead and #CorporateID

“The importance of an artist is to be determined by the number of new signs he introduces into the language of art.” —Henri Matisse, quoted in Matisse by Louis Aragon Art is a language of signs and symbols. To describe new conditions, new signs must be created or old symbols must be redeployed in ways that give them new meanings. Given that the world is constantly changing and that each new generation describes the world it sees in its own way, the symbol language of art must always be evolving. Language is influence. 101 Things to Learn in Art School Kit White © 2011 Massachusetts Institute of Technology and Kit White

Art Foundations: Critique (MID and GROUP) our Observational Drawing Today!


  1. Let’s stop drawing for a moment and work together at the ideas of having a CONVERSATION about the drawings at this point. PAPERWORK and COLLABORATIVE conversation is being had today!
  2. TAKE NOTES and LISTEN to others as they speak.
    1. LISTEN! Do not formulate a response… listen to what is being said about EVERYONE’S work.
    2. Take NOTES and WRITE what is being said and WAY they are saying what they are saying.

G: 10.1P: Document the process of developing ideas from early stages to fully elaborated ideas.

Look back at your THUMBNAIL drawings… Which type of composition do you feel you are going to use? What are TWO things that have changed about your composition from the THUMBNAIL STAGE.

Still Life FILLED with value. What is WORKING? https://img00.deviantart.net/9dc1/i/2007/123/8/8/converse_by_its_a_carly.jpg

Looking at the THUMBNAIL again and the DRAWING – What positive changes or negative changes have come from the process of drawing?

Introduction to Painting: Paint – a few more hours and we are DONE!

1.1Ac: Individually or collaboratively formulate new creative problems based on student’s existing artwork.

Looking over the work you have, what surprises do you see from where you started? Stronger than you expected? Weaker? EXPLAIN! I will be asking you about Georgia O’Keefe’s work on Friday – anything stand out today? Keep an eye on her work as the week progresses.

Georgia O’Keefe and Watercolors: http://www.artexpertswebsite.com/pages/artists/artists_l-z/okeefe/O’Keeffe_EveningStarNo.V1917.jpg

What ELEMENT of art do you find being the strongest one that you are using? Color? Line? Shape? Form? Space?

Introduction to Digital Art: Modernist DUE in a day!

7.1Ac: Recognize and describe personal aesthetic and empathetic responses to the natural world and constructed environments.

How are you feeling about the design of your Corporate ID and the beginnings of the letterhead, business cards, and envelopes? Are there any aspects that you are in need of CLEANING UP? On the stickynote (name on it – I’ll return it so you can out it in your HANDBOOK – and get those out too)… what is the meaning of the symbol that you have designed? Why have you done what you have done and how does it relate to the QUALITY PRODUCT (YOU) that you are working to represent?

DEMO of InDesign and LAYOUT of the images into the LARGE DOCUMENT – we will be creating the FINAL PDF of this by the end of the period. 40 minutes to go we assemble it TOGETHER!  

What do you need to do in order to make this logo design and the Corporate ID Materials work and be done by the next period? We will be printing all this material (as mock ups) so be ready to have everything assembled in a way that we can print it in color. We will be saving it all as a single PDF in ONE DOCUMENT. Play it out and make it work. 3 thumbnails of EACH of the elements before you begin in InDesign.

Business Cards, Envelopes, Letterhead example https://pre00.deviantart.net/da05/th/pre/i/2013/317/f/3/business_card__letterhead__and_envelope_by_superaelita-d6u5hi0.jpg

What to put on the Corporate ID pages and the like? Let’s look HERE for some ideas.

These designs will be completed at the end of the next period and we will be assembling them into a final document (each) in the beginning of the NEXT next next period.

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